Freya Estreller

Chief Operating Officer


Freya Estreller started her career in real estate development, project management, acquisitions and finance at Ryan Homes in Northern Virginia, Abode Communities, a non-profit affordable housing developer in Southern California, and at a $20m multifamily real estate fund focused on Echo Park/Silverlake. Her career took a left turn into CPG when she and her wife co-founded Coolhaus Ice Cream in 2009 as food truck and artisanal food pioneers. Coolhaus is now the largest women-led and LGBTQIA founded ice cream company and their ice cream pints, mini-cups, sandwiches and cones are sold in over 6,000+ doors all across the US and internationally. Perfect Day, a Bay Area food tech start-up making animal-free dairy, acquired Coolhaus in December 2021. She also co-founded Future Gin, a collaboration with her wife and their two female friends to create a Los Angeles distilled and California inspired gin with an activist mission that can be found in 6+ states including CA and NY and shipped to your door all across the US. Most recently as COO of Tea Drops, a minority and woman founded Organic and Fair Trade omnichannel tea company, she scaled the team and company revenues from $400k to $10m while raising $8m in seed and Series A funding. She was born and raised in Los Angeles (Atwater Village represent!) and has a BA in Sociology with a minor in Business from Cornell University. She is a mom to two wonderfully rambunctious kids and is active in youth and entrepreneur mentorship and has even given a couple TED-X talks. She is an Advisor to FabricVC, a fund dedicated to diverse founders and the capital they deserve. She is excited to bring her start-up and real estate experience to help scale DignityMoves and its mission to end unsheltered street homelessness. She is also an active member of the YPO Beverly Hills chapter.