Deanna Kangas

Deanna Kangas is a C-level executive with more than 25 years of experience creating and building visionary brands, Deanna Kangas is a proven industry leader when it comes to turning around both growing and established businesses. Deanna works with top private equity firms, and most recently joined New Theory Ventures, as one of the founders –buying brands to accelerate growth or incubating brands from ideation. Before that, she served as the co-president of Ouai, the social media-driven, global haircare company.

A true expert in the industry, Deanna has lent her considerable skills in growing companies and her exceptional creativity to a number of corporations in various stages of growth. She spent five years as CEO at Stila Cosmetics where she was charged with (and succeeded at) getting the company back on track. Prior to her work at Stila, Deanna turned around the Barbie Collectors division of Mattel, founded online beauty retailer Gloss.com, launched Michael Jordan Cologne at XEL, Inc., and Bath & Body Works.

Deanna is an active member of Cosmetics Executive Women (CEW), and Young Presidents’ Organization (YPO).