Smoke Wallin, serves as Chairman & Chief Executive Officer of Vertical Wellness a leading vertically integrated consumer focused health and wellness brand company with innovative Hemp cannabinoid solutions. A multifaceted CEO and industry leader in beverage, distribution, hemp and technology, Built >$1 billion alcohol beverage distribution company before merging into now $11+ billion co. Chairman & Pres. of Wine & Spirits Wholesalers of America, industries. 25+ acquisitions, multiple successful turn-around situations and start-ups with successful exits. Successfully raised $500+ million in debt & equity for direct ventures. Served(s) on multiple public and private boards. YPO, EY Entrepreneur of Year, Distinguished Alum Award Vanderbilt, MBA Vanderbilt University, BS Agricultural Economics Cornell University.